Established in Blacksburg in 1972
Blacksburg's local hotspot for women's fashion and charm for over 50 years.
Stop by & treat yourself
Explore Curated Women’s Clothing for Every Occasion
Shop local women’s clothing reflecting modern trends at Fringe Benefit, Blacksburg, Virginia’s destination women’s clothing store.
Founded in 1972, Fringe Benefit has been the center of women’s clothing in Blacksburg and the New River Valley for over 50 years. Clothing, jewelry, shoes, gifts, and so much more to find. Feminine styles for every taste, offering options for any occasion. With a carefully curated collection that can range from evening, work, casual, and cozy there will be something in Fringe Benefit for you.
Owned by Nancyne Willoughby, who came to Virginia Tech for college from Northern Virginia, and never left. “Fringe Benefit was already a staple in Blacksburg when I arrived as a student, and I shopped here regularly. After staying in the area post-graduation, I had the incredible opportunity to buy the store in 1987. Being my own boss is rewarding, though it comes with the challenge of taking a lot of work home. Still, I love every bit of it, and I’m proud to be a downtown merchant contributing to the vibrant Blacksburg community.”
Fringe Benefit strives to maintain a space where everyone feels comfortable and confident in themselves.
What's In Store
Clothing
We carry clothing collections such as Cut Loose, Saga, Habitat, Shannon Passero, Charlie B, Paper Lace, Effie’s Heart, Inoah, JAG, Lysse, Robell, and so many more.
Shoes
We are a proud Dansko retailer, with selections of boots, clogs, sandals, and shoes. Dansko can be purchased through our store if we are missing a style or size that you’re interested in.
Jewelry, Accessories, and Gifts
The jewelry in store is ever-changing, with a near-constant collection of Anne Vaughn, Bijou Savvy, Neofotis & Co., with many more collections of earrings, necklaces, and bracelets. We offer a selection of handbags and purses, ranging from canvas to real leather. Locally made soap and toiletries. If you cannot find the perfect gift, we offer gift certificates, guaranteeing the perfect gift. If looking to purchase a gift certificate, give us a call or come visit.
Shoe Repair
We are a drop off point for the Local Cobbler, this is not a service that is done by Fringe Benefit, but we act as a drop off and pick up point for Shoe, Leather, and Bag repair. Please call for more information.
Hours
11-6 Monday – Friday
10-5 Saturday
Closed Sun
Address
105 N. Main St. Blacksburg, VA, 24060
Parking Available Near By
Parking is available at the Farmers Market, on Roanoke St., Church Street, Draper Rd, and Beyond. Learn more about parking in Blacksburg, and plan your visit with these resources.
Contact us online or call (540) 951-9777 today to learn more about our collections. We do not have an online storefront, but if you see a piece that you love on our social media, we welcome you to call us to place an order to be shipped to anywhere you are located.
Frequent Buyer Club:
- Are you a lover of Fringe Benefit?
- Get in on the Benefits of our Frequent Buyer Club.
- By spending at least $350.00 at Fringe Benefit in one year you are eligible to become a Fringe Benefit Frequent Buyer.
- Benefits include 15% off regular purchases, exclusive sales, and early access to the Christmas and June 50% off sale sign-up.
- The program runs from Labor Day to Labor Day, so the status as a frequent buyer will reset on the first Monday of September.
- If you are interested in joining, mention it at the register.